Consumers to Enterprise – The Investment Rationale Cycle
Today the hottest thing in new startup investments is “enterprise” startups and for someone old like me, it gives a d?javue kind of feeling. It seems investments behave in a cyclical manner where the first field of growth is always in the area of consumer products. In consumer products innovation is only limited by imagination. After a phase of massive investments in the area of “consumers,” there is a stage where a big portion of…