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Persuasion vs. Spin

Interesting post on Corporate Engagement blog The history of spin "“Spin,” says Stockwell. “is really just persuasion under another name. Persuasion has been a crucial part of how people convince each other since the ancient Greeks. Aristotle wrote about rhetoric, as it was called in his day, and set out the rules of how to persuade people, and the really interesting thing is those rules still work….” "