Dudu Mimran Blog

The web is changing

I have been reading about the whereabouts of News Corp., Google and Microsoft in recent two weeks and I noticed something weird happening here about but could not put my finger on it. To those who do not know the storyline here is a short description posted on Hitwise today:

Two weeks ago we posted on Rupert Murdoch's threat to block Google from Indexing News Corp. content. While at first it seemed as though Murdoch was merely posturing with hypotheticals, reports continue to indicate that News Corp. is seriously considering choosing Bing as the exclusive "indexer" of their news content.

via weblogs.hitwise.com

At first I thought Mr. Murdoch was playing tricks on Google but when Microsoft entered the picture with their proposal to News Corp. to exclusively allow indexing of their sites on Bing only things got clearer. I am not talking about the not surprising tactic from Microsoft's arsenal but on a total different thing.

The new phenomena here is the change of balance between publishers and Google. The status que until today was that everyone just wished Google would index their websites and the more the merrier. Indexing meant traffic which summed up to more revenues from advertising. Industries has been created on this raw desire to be indexed on Google, for example SEO and SEM were millions of dollars have been poured into it. News Corp. as a big website with big assets understood that Google is no less important to them then the opposite.

I am not sure whether Bill Gates got it and talked to News Corp or the other way around (though it smells like Bill's way of thinking) but something has changed here.

Now that this has happened we can contemplate on few directions. For example what will happen if other websites will follow through and will deindex themselves from Google? And also is this happening because Google is no longer the main hub for getting users to websites where social bookmarking and tiny urls on twitter fill the gap? Is this the reason Google is developing operating systems to grab hold on users while they know they loose ground in the pure web market?

I think this is a serious topic for Google to think on.

Dudu

Google knocks out Microsoft silently

Today goog announced the release of a research technology called Native Code which is just another step in making the browser the real operating system. Native Code enables web developers (if you can keep calling them this way after this release at all) to develop code that will run native on the user's pc as if it was an installed application where all the computer resources are available.

Microsoft, who lost the browser battle (just recently Steve Ballmer announced that they will consider the open source webkit as a rendering engine for IE, hence death for the proprietary IE), will find out pretty soon that the browser can provide developers no less development platform then Microsoft Windows. With this native code and Google Chrome process architecture basically you can develop everything. You just don't need to install it and even more then that, you don't need to buy MS Windows in order to enjoy it since it is cross platform by nature.

The future where browsers will be actually the only software to be installed on the device you own looks very interesting: Delivery of all software will be changed profoundly were not only the web applications we know today will be easilly accessible but actually every functionality you desire will be there. It sounds to be similar to the way app stores/marketplaces work today with one big boost!

I saw also last week a post on Techmeme saying that Google might have a secret OS and I personally don't think they do it secretly, they actually do it very open and with pride, they just do it step by step without coming out with big declarations.