I've read Robert Scobble analysis on MSN Spaces - MSN Spaces Numbers - and I grasped another major difference between web 2.0 companies and other software/technology companies. There are today numerous tools and ways to easily evaluate the success of a web 2.0 venture. This visibility affects tremendously relationship with VCs, consumer confidence and buzz.
The stealth concept of startups invented in the late 90's does not work here anymore and all cards are on the table.
Dudu
P.S. I am contemplating on whether a full disclosure to everyone from a web 2.0 developer would be a good thing or not
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