Shorter strategic cycles for competing in the web services space
Scobleizer commented on Danny Sullivan’s note regarding Google’s strategic patterns with a post No strategy +is+ a strategy.
I fully agree with Scobleizer’s phrase “strategy: not having a strategy IS having a strategy”. Google, I think, has embraced the fact that long term strategies in the old fashion way, where a strategic planning, execution and evaluation cycle of at least a year or more does not cut it anymore for competing effectively in web services. Strategic cycles are just becoming shorter everyday and if someone will take a look at what they do then a visible strategic cycle that is very short in nature (no longer then 1 month) will emerge. Except for this short cycle of strategy they do follow a longer term strategic intention of making information accessible easily and that intention does provide them with a guiding light.
Update: Isn’t this a strategic move? code.google.com/summerofcode.
